Inspired by the entering of the digital renaissance, PUBLISHED BY [001] is a brand focused on capturing the nostalgic aesthetic of the early 2000’s. including internet culture, alternative music and fashion trends of the new millennium.

While, looking to this era as a creative muse, PUBLISHED BY [001] is fixated on pushing boundaries and presenting new ideas. The products we aim to supply are an experiment of the mind.

The name has no deep-rooted meaning. Nonetheless, the number “001”, is symbolic of a blank slate; Tabula rasa. No core brand Identity is tied to the name, allowing freedom of expression. This grants the power to not stick to a theme or a style. As a result, concepts will develop season after season.

Consistently Inconsistent™


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